CDC urges firms to support first ever accessible shopping day
Release date: 6 November 2018
Cotswold District Councillors are urging local businesses to support ‘Purple Tuesday’ - the UK’s first ever day dedicated to accessible shopping - which will take place on 13 November.
Every participant must make at least one long-term commitment aimed at improving the customer experience for disabled people. Examples include introducing regular ‘quiet hours’ for those with sensory issues, improving store wayfinding, or introducing more inclusive marketing and product photography.
The initiative is being coordinated by disability organisation Purple, with the endorsement of the Department for Work and Pensions. Launch partners for Purple Tuesday include: Argos, Barclays, British Retail Consortium, Marks & Spencer, Sainsbury’s and the Crown Estate.
CDC Cabinet Member for Health and Wellbeing, Cllr Stephen Hirst, is very supportive,
“Nearly one in every five of the population in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. There are still barriers out there that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.”
CDC Cabinet Member for Enterprise, Cllr Chris Hancock, adds,
“This is a great opportunity for local traders and other firms to reach out and make life better for disabled people over the long term. It also makes sense economically as the collective spending power of disabled people – the Purple Pound – is worth £249 billion to the UK economy .”
To sign up for Purple Tuesday or to find out more information please go to www.purpletuesday.org.uk