Students learn the value of tourism

Release date: 11 March 2016

English Tourism week began on 5 March and the main focus is on tourism as an industry.  To emphasise this point, tourism officers from Cotswold District Council joined forces with the Cirencester Visitor Information Centre (at the Corinium Museum) to brief students from Westonbirt School on the importance of tourism to the local economy and how marketing and promotion has evolved over the years.

Meeting at the Corinium Museum on Friday 11 March, the students were given important information relating to the local industry.  Cllr Chris Hancock, Cotswold District Council Cabinet Member for Enterprise and Partnerships, explains: 

 “Curriculums in some local schools now include tourism modules, and we are keen to provide some support to help with these studies.  The current learning module that the Westonbirt School students are working on is called ' Trends and future popularity of tourism in the Cotswolds' so we invited them to the Corinium Museum to meet our Tourism Manager Sally Graff for discussions about how tourism works locally, the importance of the industry and how the Council is adapting to visitors’ needs through new forms of marketing such as social media, and niche filming.”  

The students also received a briefing about the work of the Cirencester Visitor Information Centre from Isobel Milne, the Museum’s Commercial Services Officer, and learned how this facility helps to promote local tourism.   There was also time for the group to explore the museum, visit a local hotel, café and the New Brewery Arts Centre, as well as undertake a walking trail of Cirencester to see through eyes of a visitor.”

Nicola Gill, Head of Geography, Tourism and Travel at Westonbirt School added:

“This was a wonderful opportunity for the students to get some experience of the real life aspects of tourism and be as up to date as possible in their knowledge and application of the data and appreciation of the lesson today.”

Sally and Isobel are also planning a similar event for students from Cirencester College in the near future but there will also be an emphasis on the many jobs across the District that are linked to tourism.  In related activity, the College is looking for local businesses to provide work experience opportunities for students. Please contact Sian Rutter from Cirencester College ( if you can help with placements.


Note to Editors:

A report recently compiled by the South West Research Company Ltd showed that tourism was responsible for 17% of employment in Cotswold District.  This means that 7,500 people serviced the direct and indirect needs of almost 7 million day visitors and over 540,000 tourists staying one night or more.

The total visitor-related business turnover during 2014 was almost £383 million.  Tourists spent over £44million on accommodation within the District, another £44 million on local attractions and entertainments, and about £50m on travel.  Other interesting facts included the impact of tourism on local shopping and the food and drink sector; visitors bought over £73 million worth of gifts, clothing and other goods, and spent over £117 million in restaurants, cafes, pubs and other catering establishments. 

Cotswold District Council
Trinity Road