New report highlights boom time for local tourism
Release date: 12 February 2016
Tourism is booming in Cotswold District, according to a newly published report which shows that total visitor-related business turnover during 2014 was almost £383 million.
The report, compiled by the South West Research Company Ltd, also showed that tourism was responsible for 17% of employment in the District. This means that 7,500 people serviced the direct and indirect needs of almost 7 million day visitors and over 540,000 tourists staying one night or more.
During 2014 tourists spent over £44million on accommodation within the District, another £44 million on local attractions and entertainments, and about £50m on travel. Other interesting facts included the impact of tourism on local shopping and the food and drink sector; visitors bought over £73 million worth of gifts, clothing and other goods, and spent over £117 million in restaurants, cafes, pubs and other catering establishments.
Reviewing the figures, Cllr Chris Hancock, the Cotswold District Council Cabinet Member for Enterprise and Partnerships, commented:
“This is a valuable report which underlines the importance of tourism to the economic well-being of the District. The South West Research Company also looked at tourism patterns across Gloucestershire and it was interesting to note that Cotswold District alone accounted for some 40% of visitor spend in the entire county. Tourism is very much a growth sector for us, and the increasing number of visitor attractions available year-on-year should continue to stimulate the local economy in the future.
“I may be slightly biased but I think it takes a lot to beat the Cotswolds as a great value holiday destination – we’ve got magnificent countryside to explore, charming market towns to visit, a rich heritage and history to investigate, diverse cultural attractions and top quality sporting facilities.
“I am particularly encouraged by the heightened profile of the Cotswolds as a tourism destination in emerging markets such as the Far East, and I welcome the continuing efforts of the Council’s tourism team, Cotswolds Tourism and VisitEngland to stimulate this additional interest while also maintaining healthy demand in more traditional markets. We recently announced that we will provide grants totalling £54,000 per year, over a three year period, to help fund Visitor Information Centres across the District - we believe that this is a sound investment to help enhance the tourist experience and encourage repeat visits to this beautiful area.”